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Brand Protection

Protect and grow the value of your brand

Vest Counsel helps founders, creators, and growing brands protect the names, logos, works, and goodwill their businesses are built on, from a first clearance search to long-term portfolio strategy.

Service Areas

  • Trademark Clearance and Search

    Availability searches and risk assessments before you commit to a name, logo, or product line.

  • Trademark Registration

    Federal trademark applications, filing strategy, and prosecution through the USPTO.

  • Trademark Portfolio Strategy

    Building, maintaining, and renewing a portfolio as your brand grows across products and markets.

  • Copyright

    Registration strategy, ownership, assignments, and licensing for creative and commercial works.

  • IP Licensing

    License, coexistence, and brand-ownership arrangements between creators, companies, and partners.

  • Ongoing IP Counsel

    Portfolio reviews, intellectual property strategy, and practical counsel as questions arise.

Resources for Brand Protection

The Vest Library includes practical guides and playbooks on trademarks and brand protection. Browse the Brand Protection collection.

Many matters touch more than one practice area. Vest Counsel also advises clients across these related areas.